Resume

SUMMARY

Extensive experience packaging and promoting online content for a consumer audience

Full lifecycle project management experience (concept, implementation and success measurement)

Seasoned media professional with seven + years of online and print experience

PROFESSIONAL EXPERIENCE

PUBLISHER, Ypulse
Publisher and editor of Ypulse, a blog providing daily news and commentary about Generation Y for media and marketing professionals. Launched in May of 2004, Ypulse continues to grow and attract new readers.

MANAGER, AUDIENCE PARTICIPATION, INdTV January 2005 to present
INdTV is a start-up television network founded by Al Gore and Joel Hyatt for people in their twenties and thirties. As the manager of audience particpation, I am developing and managing a community platform for young people to contribute to our programming as well as help decide what we air on the network.

CONTENT STRATEGIST, Avenue A/Razorfish
November 2004 to January 2005
Providing content strategy and copywriting as a consultant for various projects/clients. Currently working on content for Sun Microsystems.

PROGRAM MANAGER, KeepMedia, Inc.
March 2003 to November 2004
KeepMedia is a premium content service, delivering current and archived articles from 150+ popular magazines and newspapers on one Website. Responsibilities include:

Driving editorial strategy for service in conjunction with publishing and product teams

Working with marketing team conceptualizing and writing banner and email campaigns

Selecting daily featured news and related articles for KeepMedia homepage and newsletters

Account management and brand strategy for several key, high profile partners

Worked on several pre-launch projects including taxonomy, feeds conversion and nomenclature

SENIOR EDITOR, AOL Web Properties
October 2000 to March 2003
As a senior editor on the programming team for AOL Web Properties, responsibilities included:

Developed and implemented programming strategy for TV and Movies channels

Daily content selection, writing copy and photo selection/editing

Reviewed and responded to daily performance tracking

Programmed special event-based packages such as The Oscars and Emmy Awards

Worked with AOL executives to define Time Warner integration strategy for AOL Web Properties

Defined business requirements and worked with product team on company-wide editorial calendar

Developed feature package process and templates (with design) for Netscape.com

Conceptualized, executed and measured success of several seasonal/thematic feature packages

Executed on successful PR promotions featuring content from InStyle, WB, Cartoon Network

Managed Netscape's weekly newsletter program: hired freelancers, edited newsletters

Wrote and produced Netscape's monthly newsletter

MANAGING EDITOR, KIBU
July 2000 to September 2000 (company closed)
As managing editor for Kibu (a start-up teen website serving girls 13-19), responsibilities included:

Managed editorial department of two editors, one proofreader and 16 writers

Collaborated with writers and edited copy

Managed the creation of site-wide style guide

Managed budget for photo and editorial departments

Gave final approval for content on site

WEB PRODUCER, OXYGEN MEDIA
September 1999 to June 2000. (Trackers TV program cancelled)
As a Web Producer for Oxygen Media's teen girl website Trackers, responsibilities included:

Developed and launched youth journalist portion of Trackers Website

Recruited teenage writers and video storytellers for site/show

Produced training materials for teens contributing to site/show

Worked with teens (coached and edited) to produce editorial features for site

ASSOCIATE PUBLISHER/EXECUTIVE EDITOR, TEEN VOICES MAGAZINE
January 1996 to June 1998
Teen Voices is a national quarterly magazine by, for and about teen girls published by the non-profit organization Women Express, Inc. Responsibilities included:

Supervised volunteer and paid staff in editorial, marketing, public relations and fundraising activities

Developed five-year strategic plan for Women Express with executive director

Wrote and reported on grants, met w/individual donors and produced special events

Helped to bring the organization's budget from over $100K to close to $1 million

EDITORIAL ASSISTANT, NEW AGE JOURNAL (now called Body & Soul magazine)
January 1995 to January 1996

Wrote short pieces for "Up Front" section

Fact-checked feature stories

Responded to writer queries

Managed editorial flow during production, assisted editors

EDUCATION

Medill School of Journalism at Northwestern University, MSJ 6/99
Antioch College, Yellow Springs, Ohio. B.A., Journalism/Women's Studies 1991-1995

PROFESSIONAL ORGANIZATIONS

Online Journalism Association, The Society of Professional Journalists, The Media Alliance

COMPUTER SKILLS

PC and Macintosh formats, HTML, DreamWeaver, Homesite, Vignette Story Server, Microsoft Word, Microsoft Excel, Pagemaker, Quark, Photoshop, Microsoft Access and Lexis Nexis.

Printouts of URLs and References Available on Request.